Vrinda Gupta
{Brand strategy, Design research, Visual design}
Abhishek Durani
{Creative direction, Brand strategy}
Netra Ajjampur
{Brand strategy}
Anshul Gupta
{Visual design, Logo design}
Kashish Choudhary
{Brand strategy, Copywriting, Brand Naming}
Samhitha & Aditi
{Visual Design}
Zubia Kaamil
{Project Management}
Year: 2026
In a category that keeps giving people more to choose, compare, and decode...
How do you build a brand that brings clarity back to care?
Myndset is a personal care brand built on effective formulations for everyday use. With the market being built on differentiation, brands are constantly competing through new claims, routines, and ingredients.
The challenge
Building a skincare brand that could bring clarity to an increasingly complex category. Simplifying the act of taking care of oneself, so care doesn’t become another thing to figure out.