Isobel is a Bangalore-based cafe built around coffee, comfort, and everyday moments of connection. As cafes become increasingly shaped by convenience and predictable experiences, the need was to make Isobel more distinct in how people remembered it.

While the name carried a meaningful backstory, the previous identity had not created strong resonance or recollection with its consumers.

The challenge
Rebranding the identity of a well-known and loved third space, helping it scale without losing what sat at its heart. Translating Isobel’s instinct for hospitality to be carried across future spaces and experiences.