Vrinda Gupta
{Brand research, Brand strategy, Visual design}
Abhishek Durani
{Creative direction, Brand strategy}
Tanmay Acharya
{Brand strategy, Visual design}
Anshul Gupta
{Visual design, Animation}
Kashish, Devargh
{Brand strategy, Copywriting}
Afeef
{Illustration}
Year: 2024
In a category where the excitement of riding speaks differently to every biker…
How do you make the 9th edition of a festival feel fresh, inclusive, and unforgettable?
India Bike Week is India’s largest annual motorcycle festival, held in Goa. For 9 years, it has brought together riders from across the country. A celebration of the freedom, thrill, and brotherhood of biking culture. As India’s biking community grows and diversifies, the festival needed to go beyond being an annual event.
The challenge
Creating an identity for a festival that bikers love, while staying true to the long running festival traditions. Turning every ride, race, and gathering into a living part of the biking culture.