B|Safal, an Ahmedabad-based real estate group, conducts an annual marathon as a public initiative. For its 9th edition, the opportunity was to shape the marathon into a city-wide experience, with the ambition of becoming Ahmedabad’s own marathon.

The challenge
Building an event identity that could carry the scale of a city while feeling personal to a large and diverse audience. Making it feel inclusive and participative, earning B|Safal Marathon a stronger place in the city’s calendar.