Vrinda Gupta
{Brand strategy, Design research, Visual design}
Abhishek Durani
{Creative direction, Brand strategy}
Netra Ajjampur
{Brand strategy}
Anshul Gupta
{Visual design, Logo design}
Kashish Choudhary
{Brand strategy, Copywriting, Brand Naming}
Samhitha & Aditi
{Visual Design}
Zubia Kaamil
{Project Management}
Year: 2026
In a category that keeps giving people more to choose, compare, and decode...
How do you build a brand that brings clarity back to care?
Myndset is a personal care brand built on effective formulations for everyday use. With the market being built on differentiation, brands are constantly competing through new claims, routines, and ingredients.
The challenge
Building a skincare brand that could bring clarity to an increasingly complex category. Simplifying the act of taking care of oneself, so care doesn’t become another thing to figure out.
Today’s World
[1] The nature of problems have evolved. They are complex and layered, where interventions in one area ripple across others.
[2] Hundreds of initiatives, all existing in their own independent bubbles are difficult for anyone to access or build upon.
[3] SELCO Foundation has a bank of knowledge, with over 30 years across energy, livelihoods, health and climate.
Founder-Led
[img] Uncovering what makes or breaks the brand through discovery workshop with the stakeholders.
The right to clean food starts with the right to question it. If the mission was to give people power over their food, then building the brand had to become a shared process too.
“Wisdom multiplies
when shared"
Knowledge is not what we own or experience. It's what we share, understand, and build upon together.
The strategy was to connect what the world knows, so we can build what it needs.
